It is quite an exciting time nowadays for those who are not so rich, or  those who are retired, and want to travel the world a bit, as the  airfares in Malaysia are quite competitive and mostly affordable.  Allowing competition and the cessation of monopolistic policies is the  main reason for the appearance of reasonable fares..
However, the reality of the matter is that the fares advertised by  the various airlines are not uniformly computed. Whilst there are  airlines that presumably advertise an "all in" fare inclusive of all  charges, except for the fuel surcharge which is a very variable factor,  there are also airlines which trumpet an incredibly cheap "one way" fare  that is irresistible(the return fare is however another matter).  However, on accessing those websites in order to perform an online  booking, the potential passenger will be slapped with many 'other'  charges, namely, airport taxes, check-in baggage, online food booking,  reservation of seats, administration fees, travel insurance, and lately  even a fee charged for payment using the credit card{for goodness sake,  how can we pay by cash when booking online}! If we complete the process  of booking the flight (return ticket of course), we find that we may  have been better off going for the airline that discloses the "all in"  fare at the outset. Many of those online bookings go through with the  process since they have been "trapped" by the fictitious offer.
The Government should take immediate steps to enforce a fair and  uniform fare pricing for ALL airlines whose passengers embark from  Malaysia, and also enforce the rule that airlines must advertise the  "what you see is what you get" fare, to ensure fair competition and to  prohibit connivance.
Finally, the public would like to know if the fare pricing structure is in accordance with IATA guidelines
Enforce fair and uniform airfares!
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